Bootstrapping your business: Tips, tools and resources for scrappy entrepreneurs
Bootstrapping is an approach to starting a business that involves using your own resources to start up. No loans, no fund raising, no external capital. In exchange for complete control over your business, you also assume all of its financial needs, and that means being extra strategic about how, when, and where you invest your money.
6 Tools Entrepreneurs Must Master to Succeed in an Accelerating World
Being an entrepreneur today is vastly different than it was 20 years ago. Today, each of us has access to more capital, more technological tools, more information, more talent, and more computational power than the CEOs of the world’s biggest companies did just two decades ago. As I think about what it takes to succeed …
7 Ways to Be More Productive While Working from Home
Working from home is something we've all dreamed of. Being able to work your own hours, wear pajamas all day while enjoying the freedom of doing what you want, when you want. It can be hard however to stay productive with all the different distractions at home.
Looking to attract the Canadian millennial shopper? Get to know them first.
Nearly every retailer today is making millennials — the first truly digital generation born between 1982 and 2000 — their priority, working hard to understand what interests, drives and delights this influential group.
Ten Social Media Strategies
Social media is crucial to the success of any company's digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of "follows", "likes" and "shares" is still important, the credibility of a brand is distinguished by far more than just this.