Build a comprehensive marketing plan with Nathan Monk of MaRS Discovery District
It's a challenge every small business owner faces: letting the world know about the great product or service you’ve built your business on. Quite simply, customers have to be aware of what you offer before your business can truly grow. We sat down with webinar host Nathan Monk, Senior Strategist at Toronto’s MaRS Discovery District, to hear his thoughts on marketing strategies for entrepreneurs and discuss his tricks of the trade.
How one strategist sold his bosses on innovation
Businesses find it hard to innovate when they’re at the top of their game. Why fix what isn’t broken? But as countless companies have experienced, organizations that stick with the status quo become more vulnerable to disruption by competitors and new business models.