Build a comprehensive marketing plan with Nathan Monk of MaRS Discovery District
It's a challenge every small business owner faces: letting the world know about the great product or service you’ve built your business on. Quite simply, customers have to be aware of what you offer before your business can truly grow. We sat down with webinar host Nathan Monk, Senior Strategist at Toronto’s MaRS Discovery District, to hear his thoughts on marketing strategies for entrepreneurs and discuss his tricks of the trade.
How one strategist sold his bosses on innovation
Businesses find it hard to innovate when they’re at the top of their game. Why fix what isn’t broken? But as countless companies have experienced, organizations that stick with the status quo become more vulnerable to disruption by competitors and new business models.
What Is Influencer Marketing and How Can It Help My Business?
Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. While it's unlikely you'll be hiring Kim Kardashian to represent your brand anytime
Five ways marketers can win in mobile-first micro-moments
Everyone wants to achieve mobile success, but how do you go about it? Contributor Brian Solis shares analysis of Google's advice on how marketers can take advantage of micro-moments.