Insights - Apr 19, 2016

3 Ways Vicinity from Rogers Helps Your Business Soar

Gain valuable customer insights, get more traffic through your door and more

BY ROGERS BUSINESS FORUM STAFF

When you’re a small-business owner, finding new and effective ways to attract – and retain – customers can give you a much-needed edge over your competitors. Having a loyalty program in place is a great way to do that, but creating one is complicated and time-consuming, right?

Wrong.

With Vicinity™ from Rogers, you can quickly and easily develop and implement a robust loyalty and direct-marketing program that rewards your customers for doing business with you!

Vicinity is a complete, customizable turnkey solution from Rogers that provides you with all the tools you’ll need, including NFC (near-field communication) scanners that can be plugged into your point-of-sale terminals, unlimited NFC loyalty cards to distribute to your customers, marketing materials (posters, decals, etc.), and dedicated installation and training support. Plus, you’ll get access to your own Vicinity account manager, who can answer your questions, help you manage your program and even assist you in creating your rewards incentives.

Here are three ways implementing Vicinity can help boost your business’s bottom line.

1. Draw attention where you’d like it most

Customers sign up for Vicinity with just their phone number, after which you can send targeted emails or text messages to notify them of sales, special offers or in-store events. You can entice infrequent customers with discounts so they’ll return, reward your best customers with an exclusive deal, or maximize the potential number of attendees when your business hosts a book signing, charity BBQ or customer-appreciation day. You can also promote a service that, perhaps, not enough people are trying, or encourage visits on what are typically your slower days.

2. Gain better insight into your customers

With Vicinity and the track-able data it provides, you can learn a lot about your customers: who they are, what they buy and when. Are they more likely to visit your business on the weekend or a weekday? Do they shop or dine more often when you’re featuring special discounts? With this information, you can monitor trends among your customers, and gauge whether your campaigns are successful or need tweaking. As well, you can better build customizable rewards incentives that – based on their behaviours – you know your customers will appreciate.

3. Boost repeat business

Whether you run a restaurant, retail shop or service centre, getting people coming back for more is vital to any business, and part of that stems from building relationships with your customers. Vicinity and its AutoPilot targeted marketing help you do that by allowing you to engage with them on a more personal level. Plus, spend-based rewards programs can encourage customers to make more purchases (as they seek to earn more reward points), so they may shop with you more often or buy more each time they do… or both. Either way, it’s a win for your business.

With Vicinity, you’ll also get your own online dashboard with valuable analytics that track buying habits, measure campaign success and much more. That way, you can make adjustments as the data comes in, allowing you to further refine your messaging and marketing efforts.

Still not convinced? Check out what business owners currently using Vicinity had to say about the program. (Hint: they love it.)

For more information on Vicinity, click here.