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Build better client relationships with these 3 G Suite apps

Hangouts Meet, Drive and Calendar can be key components for opening the lines of communication with your customers

Clients are a business owner's most valuable asset, and building and maintaining solid relationships with them is essential to securing future sales and projects. Used properly, Google's collection of G Suite apps – some of which you probably already use in one way or another – help ensure your customers remain happy by keeping the lines of communication open and helping you obtain, organize and properly parse the information you collect on each client. This month we're going to look at a trio of G Suite apps – Calendar, Drive, and Hangouts Meet – that can be leveraged to help you build better client relationships.

"And with Calendar available on pretty much any device with an Internet connection, you can schedule and update meetings wherever you happen to be."

Calendar

Google's Calendar is perhaps the most important digital tool at a small business owner's disposal. You're likely already using it to schedule and track meetings with clients, ensuring that they fit the busy schedules of each of the stakeholders. But did you know you can also publish your calendar on the web to let your clients know about upcoming events and provide them a better picture of your time? They'll value this simple and efficient means of letting them know what's on your company's radar and appreciate the transparent way in which you handle your schedule. Plus, Calendar's ability to set up reminders – a.k.a. to-dos – means you can easily track and follow up with clients on action items discussed during your meetings. And with Calendar available on pretty much any device with an Internet connection, you can schedule and update meetings wherever you happen to be.

"Your clients can share data with you just as easily as you share it with them, and you can store and organize it however you like."

Drive

Sharing files with clients is a core part of many businesses, and ensuring your customers have access to information and deliverables when they need them helps create a foundation of trust. Google's cloud storage system – which you may already use to store much of your client information – can help you share files with ease. You can share specific files with individual clients with just a few clicks, and set expirations to ensure security. Customers can access these files anywhere and anytime they need them, even when offline (assuming they've downloaded them), and they'll know whether they have the latest edits thanks to comprehensive file histories and version control. And Drive is a two-way street. Your clients can share data with you just as easily as you share it with them, and you can store and organize it however you like, accessing files from PCs, tablets or phones. There's no easier way to keep information and documents flowing between you and your clients.

"It takes only a few minutes to put everything in place. Then just tap the controller to join a meeting and start doing business."

Hangouts Meet

Hangouts Meet has quickly become a go-to video calling solution for many small businesses, facilitating meetings with as many as 50 participants. It's more personal than a simple phone call and just as easy to make happen. And you can take Hangouts Meet to an entirely new level with Google's Hangout Meets hardware, which takes the video calling service's efficient simplicity to a conference room with cameras and chains of speaker mics that deliver crystal-clear audio, even in rooms with large groups of people. It takes only a few minutes to put everything in place. Then just tap the controller to join a meeting and start doing business. Better still, Hangouts Meet's deep interconnectedness with other G Suite tools and services – including Jamboard and Chat – will allow you to communicate ideas to your clients better than ever before.

Find out how to get more out of the Keep, Vault and Slides apps by clicking here.