This digital marketer shares his keys to small business success
Tell us about yourself and your passion for the small business community.
Growing up my Dad was a small business owner and his work ethic and passion has always been a part of my DNA.
I spent five years both employed with and directing a range of entrepreneurial ventures. These included a publishing company (producing two Canadian best sellers), a series of national youth worker conferences and a national newspaper for youth workers.
I then invested four years of consulting in the charitable sector at a local law firm, which was launching new fundraising technology. As part of the marketing and service team, I helped the company launch two successful fundraising tools. At this time, I also led Canada’s first Youth Venture program under the Ashoka umbrella, a global initiative providing training and funding for students to start new businesses.
I spent the last five years in the technology sector, leading an app development agency and growing a digital marketing agency, Jelly Marketing. We work with various local, national and global brands and we are the co-creators of the Canadian Internet Marketing Conference.
We've been featured in BC Business magazine, Business in Vancouver and spoke on the Canada Post training circuit. I was a marketing professor at Trinity Western University, a contributor with Small Business BC and most recently I'm teaching a series of workshops for the Better Business Bureau on topics of Social Media, Digital Ads and PR.
What is the most rewarding part about being an entrepreneur? What keeps you passionate and driven to succeed?
I continue to be inspired on the daily by entrepreneurs in the small business community.
We get an amazing opportunity every day to help others and see dreams come true. We’re the fabric of our country that provides employment for the unemployed, services to help others with their needs and goods that fulfill gaps in people’s lives. It’s in the very nature of knowing we created something that is helping others that keeps me motivated each and every day.
We know digital marketing can be a true key to success to developing and continuing to grow a business. For you, what are some key social media platforms or tools you suggest for small business owners?
It really depends on what type of business. Whether it’s a business to business (B2B) or a business targeting woman or men – it all depends on where you should be spending your time and energy. I know time and resources and limited so I want to be careful about where to suggest one promotes their business.
"You can benefit from others and see what’s working for your competitors and do the research and see which platform is best for your target demographic."
If I was to give a general answer – these days Facebook ads are doing an incredible job for small businesses – they’re so hyper targeted and focused it allows for such pin point and economical ad campaigns.
The other one is Youtube – owned by Google – as you create weekly or monthly videos about your business and what you’re passionate about – those videos show up in search results and you become known as an expert in that field. It humanizes your brand and adds your personality to the product or service you’re promoting. The other benefit is you can advertise that video to specific Postal Codes and search parameters so people on Youtube will see your video.
What advice do you have for aspiring and prospering business owners when it comes to taking their business to the next level?
Have a great back end.
That may sound funny – but investing into great bookkeeping and building top notch standard operating procedures will give you the foundation needed to build the next level in your business.
I’ve seen it too often when someone builds the next level focusing on sales and marketing when their first level didn’t have the needed infrastructure to handle the growth.
I also found that with a great accountant or bookkeeper partner – they provide incredible data, direction and focus needed to turbo charge your sales and marketing efforts.
Save your seat at the FREE Coquitlam Rogers Small Business Centre event, and meet Darian Kovacs and other entrepreneurs in your community!
Thursday, November 9, 2017
5:30 pm - 7:30 pm
Rogers Small Business Centre (Coquitlam Centre Mall)
2929 Barnet Hwy,
Coquitlam, BC - V3B 5R5