Insights - Jul 13, 2017

Spotlight: Ross Simmonds

Learn how this busy entrepreneur stays productive

Tell us about yourself and your role within your company.

My name is Ross Simmonds and I'm the founder of a company called Foundation marketing which offers content marketing services to B2B and ambitious brands. I'm also the co-founder of Crate, a content curation tool and Hustle & Grind an ecommerce store for entrepreneurs. In all three cases, I launched these businesses because they were either a passion or scratched an itch that I had. I've been an entrepreneur since High School selling doo-rags from my locker but I've been a real business owner for the last 6 years.

What is the most rewarding part about being an entrepreneur? What keeps you passionate and driven to succeed?

I'm passionate about helping others and having control the maximum amount of control over my life. Through Foundation & Hustle & Grind, I have a chance to help people from all over the world better understand the world of technology, marketing and entrepreneurship.

Knowing that every day people are learning from my work is an exciting part of doing what I do and it inspires me everyday to keep adding value to those around me.

We know how important productivity is for developing and continuing to grow a business. For you, what are some key concepts or tools you suggest for small business owners?

My typical day starts with a cup of Hustle Blend coffee with a splash of coconut oil and ghee. From there, if I’m not on the road with clients or speaking at a marketing or startup conference, I’m likely on my laptop juggling between tasks and tabs. From creating content and collaborating on projects, no day is the same. The way I organize my day is primarily through a simple tool called Trello. It's kind of like a collaborative whiteboard + todo list that allows you to move tasks around based on their status and urgency. I rely heavily on Trello for managing both client work and collaborating with the people on my team.

Outside of tools like Trello, I also find that my days are most productive when I create a good old fashioned to-do lists using pen and pad the night before. From there, I rely on using my calendar in Google or iCal to keep track of everything I need to do from the moment I wake up to the moment I go to sleep. I block time in my calendar for everything. Whether it’s lunch, a workout, writing an article, fixing a problem or jumping on a call — it’s always tracked in my calendar.

What advice do you have for aspiring and prospering business owners when it comes to taking their business to the next level?

Embrace technology. Channels like Google, Facebook, Twitter and email have made it a global world. You can do business with practically anyone if you're willing to step outside of your local bubble and invest time in creating and nurturing relationships with people from around the world. Leverage this new age of technology to build relationships with others in your industry, learn from some of the best in your industry and gain insights that will help you grow to be a leader in your industry.

You can do business with practically anyone if you're willing to step outside of your local bubble and invest time in creating and nurturing