Promoting Innovation: Webinar
Innovation. Business model disruption. Pivot. Have you heard these terms often enough yet? They represent critical concepts to actually creating and delivering change. However, most of the time we just pay them lip service, while avoiding the gory details that provide insight into what actually goes right and wrong in the pursuit of innovation. Rogers Business Forum sat down with Greg Dubejsky, Director of Corporate Engagement at MaRS Discovery District, to chat about small business innovation.
Search Engine Optimization (SEO) for Startups
Search Engine Optimization (SEO) enables search engines to work in your business’ favour. The goal is to get your company on page one when potential customers use search engines to find information related to your products/services. Generally, the higher your business ranks in online searches, the higher your visibility and authority to potential customers, making them more likely to purchase from you.
5 reasons you’re failing with social analytics
Why Community Management Matters For Your Business (And How to Do It Right) – Shopify
“Community management” is often used interchangeably with “social media management”. And while it’s definitely a key part of any social strategy, managing your community becomes more and more important the bigger your brand becomes.Community management, at its core, is about relationships and how your brand seizes opportunities to interact with your community in public online spaces.And if you hope to grow a long-term business and strong brand, it should be an ongoing effort that you invest in.
Ten Social Media Strategies
Social media is crucial to the success of any company's digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of "follows", "likes" and "shares" is still important, the credibility of a brand is distinguished by far more than just this.
3 tips to step up your social media game
Social media makes up a crucial part of your digital presence. Discover these three tips to set up your social media success from Microsoft.